Nealie Stufflet

Recently, I learned that a friend is opening a new bar/restaurant in the NoDa district of Charlotte. While the bar has yet to open, what I already like is that there’s a great story behind it.

They will focus on pouring craft beers and serving beer food. Pretty simple. But, the way in which the beer will be poured is quite special – via a beer engine. (This creates a unique “story” for this new establishment.)

They will use an antique Gaskell and Cummings beer engine from 1936 to hand pump the beer.

Apparently, not only is this a cool way to serve beer, but it also adds value to the product:

“The beauty of Cask-conditioned ales is their unfiltered, unpasteurized nature. These ales are naturally yeast-carbonated through not one, but two rounds of fermentation. When the yeast finish their work for the second time, the beer is left with a very light natural carbonation and a subtle depth of flavor. It is then pulled up to the glass by the force of a hand pump, rather than by the force of a CO2 tank.”

I love that there’s already a cool story for this place. It has a uniqueness about it that will surely transcend to the patrons.

Best of luck to my friends at the Growlers Pourhouse. To check them out, go here: www.growlerspourhouse.com

Yes, everyone else will do this too but how can I NOT post about the Old Spice Man sending custom messages to consumers, brands and influencers today?

Everyone is loving this! So, what’s the lesson? Yep, I’d say consumers love to be communicated with directly (and the 15-minutes of fame that comes along with it).

Enjoy!

And to view all videos from Mr. Old Spice, go to the Old Spice YouTube page here.

Have  you ever had that feeling that you missed out on a big event?

This week, the Mexican National Soccer team came to Charlotte and I didn’t go.  But 70,000 fans were there and it looked unbelievable!

I’m not a soccer fan but from the media and my friends reports it was something to experience.  The fan cheer was louder than a Carolina Panther game; the traditions were colorful, friendly and fun; each story and person showed passion for the experience.

So, you have a big event planned.  How can you create that feeling of “I’ve got to be there” before the event?  Afterwards, what story will you tell about the event that will reach a broader audience and peak their interest?  What’s going to make them say, “Next time, I’m there!”