Monthly Archives: March 2010

Mar26

You Missed It!

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You Missed It!

Have  you ever had that feeling that you missed out on a big event?

This week, the Mexican National Soccer team came to Charlotte and I didn’t go.  But 70,000 fans were there and it looked unbelievable!

(via www.mouthpiecesports.com)

I’m not a soccer fan but from the media and my friends reports it was something to experience.  The fan cheer was louder than a Carolina Panther game; the traditions were colorful, friendly and fun; each story and person showed passion for the experience.

So, you have a big event planned.  How can you create that feeling of “I’ve got to be there” before the event?  Afterwards, what story will you tell about the event that will reach a broader audience and peak their interest?  What’s going to make them say, “Next time, I’m there!”

Mar4

Going Through The Motions

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Going Through The Motions

I’m sure you experience this everyday.  Getting ready in the morning, in meetings at work, going to the grocery store.  You do the same thing over and over and over and over again.

Do you remember anything during these routines?  Never!

source: communication4all.co.uk

The same concept applies when creating a consumer experience – going through the motions will not create a memorable experience, let alone a WOW experience.

Make sure you stand out.  Add some passion.  Make it unique.  Whatever you do, don’t follow the normal format – switch it up!

Throughout our lives, it feels that we are trained to do the same thing over and over again.  It’s only during those times where we step out of a routine or something happens to surprise us during the day when the message really sticks.