I’m sure you experience this everyday. Getting ready in the morning, in meetings at work, going to the grocery store. You do the same thing over and over and over and over again.
Do you remember anything during these routines? Never!
source: communication4all.co.uk
The same concept applies when creating a consumer experience – going through the motions will not create a memorable experience, let alone a WOW experience.
Make sure you stand out. Add some passion. Make it unique. Whatever you do, don’t follow the normal format – switch it up!
Throughout our lives, it feels that we are trained to do the same thing over and over again. It’s only during those times where we step out of a routine or something happens to surprise us during the day when the message really sticks.
I’d like to add in a few real life examples to this post. First one I thought of was the Blue Light Specials at Kmart stores. Send me your examples and I’ll update this post to include them. thanks – Nealie
Pier 1 stores always have great music playing so it makes me want to shop in their store longer!
Here’s a link to a great Dan Heath / Fast Company article about Voodoo Doughnuts. Just a typical donut store that made a few unique products to stand out.
http://www.fastcompany.com/blog/dan-heath/switch/voodoo-doughnut-getting-noticed-crowded-market?partner=homepage_newsletter