Have  you ever had that feeling that you missed out on a big event?

This week, the Mexican National Soccer team came to Charlotte and I didn’t go.  But 70,000 fans were there and it looked unbelievable!

(via www.mouthpiecesports.com)

I’m not a soccer fan but from the media and my friends reports it was something to experience.  The fan cheer was louder than a Carolina Panther game; the traditions were colorful, friendly and fun; each story and person showed passion for the experience.

So, you have a big event planned.  How can you create that feeling of “I’ve got to be there” before the event?  Afterwards, what story will you tell about the event that will reach a broader audience and peak their interest?  What’s going to make them say, “Next time, I’m there!”