Yes, everyone else will do this too but how can I NOT post about the Old Spice Man sending custom messages to consumers, brands and influencers today?

Everyone is loving this! So, what’s the lesson? Yep, I’d say consumers love to be communicated with directly (and the 15-minutes of fame that comes along with it).

Enjoy!

And to view all videos from Mr. Old Spice, go to the Old Spice YouTube page here.