Giving a NEW product an OLD story

Giving a NEW product an OLD story

GrowlersPourhouse.com

Recently, I learned that a friend is opening a new bar/restaurant in the NoDa district of Charlotte. While the bar has yet to open, what I already like is that there’s a great story behind it.

 

They will focus on pouring craft beers and serving beer food. Pretty simple. But, the way in which the beer will be poured is quite special – via a beer engine. (This creates a unique “story” for this new establishment.)

They will use an antique Gaskell and Cummings beer engine from 1936 to hand pump the beer.

The Beer Engine

Apparently, not only is this a cool way to serve beer, but it also adds value to the product:

 

“The beauty of Cask-conditioned ales is their unfiltered, unpasteurized nature. These ales are naturally yeast-carbonated through not one, but two rounds of fermentation. When the yeast finish their work for the second time, the beer is left with a very light natural carbonation and a subtle depth of flavor. It is then pulled up to the glass by the force of a hand pump, rather than by the force of a CO2 tank.”

I love that there’s already a cool story for this place. It has a uniqueness about it that will surely transcend to the patrons.

Best of luck to my friends at the Growlers Pourhouse. To check them out, go here: www.growlerspourhouse.com

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