Yes, everyone else will do this too but how can I NOT post about the Old Spice Man sending custom messages to consumers, brands and influencers today?
Everyone is loving this! So, what’s the lesson? Yep, I’d say consumers love to be communicated with directly (and the 15-minutes of fame that comes along with it).
Enjoy!
And to view all videos from Mr. Old Spice, go to the Old Spice YouTube page here.
I love this commercial from Samsung promoting their 3D televisions. Smart, witty and fun.
Have you ever had that feeling that you missed out on a big event?
This week, the Mexican National Soccer team came to Charlotte and I didn’t go. But 70,000 fans were there and it looked unbelievable!
(via www.mouthpiecesports.com)
I’m not a soccer fan but from the media and my friends reports it was something to experience. The fan cheer was louder than a Carolina Panther game; the traditions were colorful, friendly and fun; each story and person showed passion for the experience.
So, you have a big event planned. How can you create that feeling of “I’ve got to be there” before the event? Afterwards, what story will you tell about the event that will reach a broader audience and peak their interest? What’s going to make them say, “Next time, I’m there!”
I’m sure you experience this everyday. Getting ready in the morning, in meetings at work, going to the grocery store. You do the same thing over and over and over and over again.
Do you remember anything during these routines? Never!
source: communication4all.co.uk
The same concept applies when creating a consumer experience – going through the motions will not create a memorable experience, let alone a WOW experience.
Make sure you stand out. Add some passion. Make it unique. Whatever you do, don’t follow the normal format – switch it up!
Throughout our lives, it feels that we are trained to do the same thing over and over again. It’s only during those times where we step out of a routine or something happens to surprise us during the day when the message really sticks.
This past week, I boarded a flight with the “new” US Air. Following the pre-flight announcements, the passengers erupted with applause.
This example reminded me of the importance of unique communication to consumers. Especially, when communication is limited or similar to brand competitors – its refreshing for consumers to experience something unique and different.
Also, this reminded me of the power of words. It’s quite amazing what can happen when you choose the right words. The experience can be night vs. day depending on the exact words chosen for the communication.
